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Lure New York, New York, NY

Lure New York

4.8
4.8
3534 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

11:00 p.m.


Booked 19 times today

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress Code
    Smart Casual
  • Executive Chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Neighbourhood
    SoHo
  • Cross Street
    Prince & Mercer Streets
  • Parking Details
    None
  • Public Transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,534 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.8
4.8 based on recent ratings
  • 4.8Food
  • 4.6Service
  • 4.8Ambience
  • 4.3Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

3,536 Reviews
  1. TK719

    New York City

    714 reviews

    vip
    5.0

    714 reviews

    Dined 4 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Absolutely wonderful lunch at Lure. Fresh and delicious salad, beautiful branzino and heavenly deep dish chocolate chip cookie with ice cream. My servers Olivia and Octavio were amazing, and made certain that everything was perfect. Such a luring place - I will be lured back soon.

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  2. Bogart

    New York City

    17 reviews

    5.0

    17 reviews

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 3
    A wonderful meal at the restaurant . It is the noisiest restaurant I have been too

    Is this helpful?

  3. PabloNY

    New York City

    106 reviews

    vip
    5.0

    106 reviews

    Dined on May 9, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Delicious meal, from crunchy rice sushi to wonderful branzino and incredible lobster, really stuffed with seafood, not breading. While Lure is not inexpensive, the well-prepared meal is, lately, unique in New York City, making it a worthwhile evening. There was nothing to be disappointed about here.

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  4. AnonymousCritic

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on May 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Best place in NYC! Our favorite for all occasions. ♥️

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  5. OpenTable Diner

    New York City

    1 review

    vip
    5.0

    1 review

    Dined on May 4, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lure fishbar is one of my go to restaurants! I enjoy every single thing, every single time! The food is always incredible

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  6. Mary

    New York City

    49 reviews

    vip
    5.0

    49 reviews

    Dined on April 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Had a fabulous meal with excellent service. Would go back

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  7. DrPurr

    Philadelphia

    12 reviews

    5.0

    12 reviews

    Dined on April 12, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We tried this cute place on the advice of a coworkers brother who loves it here. Fun and cool place with amazing food and service! Love the look in here and the sushi was bomb tasty!!! I want to add they gave us a glass of champagne after finding out we were in NYC for our anniversary. The service was excellent!

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  8. MarcA

    New York City

    22 reviews

    vip
    4.0

    22 reviews

    Dined on April 7, 2024

    1. Overall 4
    2. Food 4
    3. Service 5
    4. Ambience 4
    The seafood entries were somewhat limited, but the food was good. The wine list is adequate but it is over priced.

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  9. Viremoca68

    Mexico City

    6 reviews

    vip
    4.0

    6 reviews

    Dined on March 31, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 2
    Located in a great spot, Lure catches the eye with its cool design and didn’t disappoint when it came to the food - everything we tried was tasty. The staff was on point too, really professional across the board.Just a couple of heads-ups: it was Easter Sunday, so they were out of our first few menu picks. The manager let us know politely a bit after we’d ordered, so we had to choose again. Also, the place was louder than we’d like, making it hard to stick around for long - maybe it’s just me feeling my age!Despite that, we liked it enough to plan a return on a quieter day. Definitely worth a shot.

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  10. Excellent

    New York City

    13 reviews

    5.0

    13 reviews

    Dined on March 28, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Food, staff and vibe were excellent! Hosts are so accommodating and lovely, don’t ever change, Lure :)

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  11. chris

    San Francisco

    25 reviews

    vip
    5.0

    25 reviews

    Dined on March 21, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Wonderful as always. Judy our hostess was amazing. Kudos to her and the management team. Food was on point. DO NOT pass on the uni bucatini.

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  12. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined on March 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 1
    4. Ambience 5
    I think it was overbooked or understaffed. Service was rough

    Is this helpful?

  13. OpenTable Diner

    Raleigh

    2 reviews

    vip
    5.0

    2 reviews

    Dined on March 1, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Fantastic. Always a staple when I come to NYC. Food drinks and service phenomenal.

    Is this helpful?

  14. KAJ22024

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on February 18, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great care is taken with the food. Delicious. Trust staff suggestions, well worth it. It does feel like the place to be in SoHo. Make reservations! And be ready for a lively environment. Entrees take their time to arrive, be patient, in my opinion, again, well worth it!

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  15. charlottew

    New York City

    11 reviews

    5.0

    11 reviews

    Dined on February 17, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Always fabulous - this is our soho go to spot, great food and service and chic crowd

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  16. OpenTable Diner

    New York City

    1 review

    5.0

    1 review

    Dined on February 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Today was amazing , Lure is the by far the best seafood restaurant in NYC

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  17. ReginaldB

    New York City

    23 reviews

    vip
    5.0

    23 reviews

    Dined on January 31, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We had an early dinner, a first meeting. The vibe was great, great music and it was easy to converse despite the fact we brought the crowd in within 30-60 minutes and the music level was discernable, but not overwhelming. The salmon and branzino mains were wonderful. And the GM stopped by our table to see how things were. nice touch.

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  18. Unknown

    New York City

    9 reviews

    vip
    5.0

    9 reviews

    Dined on January 25, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    The food and customer service was exceptional. The ambiance is a plus.

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  19. RalphH

    New York City

    515 reviews

    vip
    5.0

    515 reviews

    Dined on January 22, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food and extra friendly service. Lively atmosphere.

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  20. OpenTable Diner

    New York City

    10 reviews

    vip
    5.0

    10 reviews

    Dined on January 7, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Perfect brunch in NYC. Been going here for years and never disappoints. The Bloody Marys, sushi and omelettes are amazing. Cheers.

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  21. MarkE

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on January 7, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food here is delicious. I return again and again to have the Spicy Tuna Crispy Rice. YUM.

    Is this helpful?

  22. RenataK

    Richmond

    58 reviews

    vip
    5.0

    58 reviews

    Dined on December 31, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Best best best time at Lure! Food and service always fantastic!

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  23. Marcio

    Toronto

    2 reviews

    5.0

    2 reviews

    Dined on December 31, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Very tasty and well prepared food. The service was impeccable. The atmosphere was very pleasant with great jazz music. I will definitely return!

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  24. Roger

    New York City

    55 reviews

    5.0

    55 reviews

    Dined on December 30, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    The food is always delicious, and the atmosphere buzzing.

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  25. KurtH

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on December 29, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    It’s Manhattan.. bring some money. Impeccable seafood tower. Sushi accompaniments were delicious. Great bar scene… Sat at the bar before grabbing a table. Everyone is really friendly. Bar staff were chatting with us. Our server, Alicia, was great!

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  26. KristiS

    Greater Boston

    5 reviews

    vip
    2.0

    5 reviews

    Dined on December 26, 2023

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 4
    I wanted to like Lure - it is perfectly located in Soho and the dining room has soothing wood tones. But it may have been the worst service I've received in years. There appeared to be lots of food runners and only one non-aware server. Waited and waited for her to take the drink order. Waited and waited for her to take the food order. Finally had to ask the manager to bring me the check after I sat with nothing on the table and credit card out for over 20 minutes.

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  27. OpenTable Diner

    New York City

    13 reviews

    5.0

    13 reviews

    Dined on December 22, 2023

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    The restaurant was full and extremely busy! But we were taken care of very well. The seafood tower was fresh and delicious. We had crispy fries and because they were busy and our fries took a while to arrive we got the complementary deviled eggs which if we weren’t stuffed we would have ordered another order of it!!! Wonderful time!

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  28. Beezer

    New York City

    3 reviews

    5.0

    3 reviews

    Dined on December 19, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lure is the seafood equivalent of the best prime steakhouses in New York City. From the service to the food to the ambience. Have been there twice in the last six months never disappoints.

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  29. LoriH

    New York City

    15 reviews

    vip
    5.0

    15 reviews

    Dined on December 18, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing experience. Food was fantastic, as was the service.

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  30. MRios

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on December 15, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    We waited over an hour for our table that we booked a month ago

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  31. JudyNYC

    New York City

    21 reviews

    5.0

    21 reviews

    Dined on December 13, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Delicious! The menu is very diverse with lots of different options for everyone. The flavors are always bright. And the service is fantastic.

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  32. OpenTable Diner

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on December 12, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    was way too long.. great to be back to one of my NYC favorites

    Is this helpful?

  33. OpenTable Diner

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on December 10, 2023

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 4
    Absolutely best lobster Mac and cheese I have ever had. Service was nice, ambience was calm too. Highly recommend for any seafood lovers!

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  34. OpenTable Diner

    New York City

    2 reviews

    2.0

    2 reviews

    Dined on December 8, 2023

    1. Overall 2
    2. Food 4
    3. Service 1
    4. Ambience 2
    One hour late for seating us with no apology at all

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  35. OpenTable Diner

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on December 2, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    This restaurant has been our go to for decades Consistently delicious food and great professional service without fail Highly recommended

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  36. LaExcellent

    New York City

    52 reviews

    3.0

    52 reviews

    Dined on December 1, 2023

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 5
    Have long loved this space but service has been sketchy the last few visits and the kitchen seems uninspired. Place is often packed so maybe they can get away with just phoning it in.

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  37. LanceK

    New York City

    9 reviews

    5.0

    9 reviews

    Dined on November 3, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Awesome dinner. Food and service were great. Drinks could have been a bit stronger. Otherwise excellent

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  38. OpenTable Diner

    New York City

    2 reviews

    5.0

    2 reviews

    Dined on November 1, 2023

    1. Overall 5
    2. Food 5
    3. Service 3
    4. Ambience 5
    Disappointed that we had to wait an hour for our reservation but the managers and waiters were all so kind and helpful. The food was excellent!

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  39. OpenTable Diner

    Chicago

    2 reviews

    vip
    5.0

    2 reviews

    Dined on October 28, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    My fav restaurant in NYC! I could eat here every weekend.

    Is this helpful?

  40. Henry

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on October 28, 2023

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Been here before. Excellent service and great food. Our experience here is always top notch! Had branzino. Presentation on the plate was great. Spinach underneath with mashed potato. Will be back.

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.8 stars by 3534 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

11:00 p.m.


Booked 19 times today

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross Street
    Prince & Mercer Streets
  • Neighbourhood
    SoHo
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress Code
    Smart Casual
  • Parking Details
    None
  • Public Transit
    N,R,B,D,F,M
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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