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Lure New York, New York, NY

Lure New York

4.7
4.7
3542 Reviews
$31 to $50
Seafood
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com

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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Make a reservation

2 people

8:00 p.m.


Booked 17 times today

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress Code
    Smart Casual
  • Executive Chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
  • Neighbourhood
    SoHo
  • Cross Street
    Prince & Mercer Streets
  • Parking Details
    None
  • Public Transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,542 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.4Service
  • 4.7Ambience
  • 4.2Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

3,542 Reviews
  1. OpenTable Diner

    Detroit

    2 reviews

    vip
    1.0

    2 reviews

    Dined 6 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 3
    Waste of time & money. Waitstaff was unprofessional. Brought wrong item and told us we ordered it. Seasonal corn soup so bland-no flavor. Average sushi. Service felt second rate. Lychee martini tasted like only lemon juice. So disappointing and cannot recommend this. Unfortunate because the place looks nice.

    Is this helpful?

  2. Whatadisappointment

    San Francisco

    23 reviews

    vip
    3.0

    23 reviews

    Dined on June 3, 2024

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 3
    Meh. It’s a seafood restaurant for people who are indifferent to fish. Uni bucatini was particularly disappointing, nice crab in it but one small dollop of uni on top and a strong cream sauce. For $50 it was insulting.

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  3. Leia

    New York City

    15 reviews

    2.0

    15 reviews

    Dined on May 31, 2024

    1. Overall 2
    2. Food 4
    3. Service 2
    4. Ambience 2
    After coming 15 years to this restaurant with a service dog which is 5lbs, I was seated in a separate area by the entrance even though I had reservations. When I asked why they put me there, the manager said the restaurant is very busy and people might have allergies. It is against law to discriminate against people with disabilities who are accompanied by a service animal and should be allowed to all the public areas of the establishment. The restaurant is clearly not educated on regulations related to ADA.

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  4. Samc

    New York City

    3 reviews

    vip
    4.0

    3 reviews

    Dined on May 26, 2024

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 5
    You have my favorite omelette, in the city, but I have come two weeks in a row and both times you’ve added cheese to my omelette when I have ordered it without. I hope it’s just a fluke because I am hoping to make this my brunch spot!

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  5. ReginaldB

    New York City

    26 reviews

    vip
    5.0

    26 reviews

    Dined on May 20, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Great ambience and lively atmosphere. The crispy sishi rice and shrimp tempura appetizers were wonderfully prepared. Miso Salmon entree and Lobster Mac both top notch too.

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  6. TobyL

    New York City

    13 reviews

    vip
    4.0

    13 reviews

    Dined on May 20, 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    Splendid nautical interior. I'd try to avoid eating outside in the summer. Music selection is usually excellent (of you're over 30) and the menu offers good variety and consistently good quality of fayre. Having not been for a couple of years there was a little sticker shock on some items. Plan on $90+ per head excluding drinks. Will always go back as it has a special place in my heart.

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  7. TK719

    New York City

    730 reviews

    5.0

    730 reviews

    Dined on May 16, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Absolutely wonderful lunch at Lure. Fresh and delicious salad, beautiful branzino and heavenly deep dish chocolate chip cookie with ice cream. My servers Olivia and Octavio were amazing, and made certain that everything was perfect. Such a luring place - I will be lured back soon.

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  8. Bogart

    New York City

    17 reviews

    5.0

    17 reviews

    Dined on May 15, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 3
    A wonderful meal at the restaurant . It is the noisiest restaurant I have been too

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  9. PabloNY

    New York City

    107 reviews

    vip
    5.0

    107 reviews

    Dined on May 9, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Delicious meal, from crunchy rice sushi to wonderful branzino and incredible lobster, really stuffed with seafood, not breading. While Lure is not inexpensive, the well-prepared meal is, lately, unique in New York City, making it a worthwhile evening. There was nothing to be disappointed about here.

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  10. AnonymousCritic

    New York City

    4 reviews

    5.0

    4 reviews

    Dined on May 8, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Best place in NYC! Our favorite for all occasions. ♥️

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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3542 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

8:00 p.m.


Booked 17 times today

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross Street
    Prince & Mercer Streets
  • Neighbourhood
    SoHo
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress Code
    Smart Casual
  • Parking Details
    None
  • Public Transit
    N,R,B,D,F,M
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Private party contact
    Event Manager: (888) 206-6719
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  • Cookie Preferences
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